Product Refinement and Testing
After the training was completed and the tour itineraries were designed, community members at Cuc Phuong National Park and Van Long Nature Reserve were ready to put their newly acquired skills to the test.
Instead of hosting familisation trips with tour operators, organising pilot excursions with real visitors would create more meaningful and practical impacts for the communities. By hosting these pilot excursions, community members would have the opportunity to be exposed to different markets and to be able to practise their activities in real-life circumstances.
In that sense, two immersive itineraries were proposed, targeting both international and domestic audiences residing in Hanoi who are incentivised to pay a 50% package rate as a donation for the communities in the protected areas and contribute to their development.
As the local champions are mostly new to tourism, it takes time for them to get used to the concept, understand what community tourism really means and start learning basic skills to welcome tourists. Even when the tour itineraries were designed and looked good on paper, it does not mean that the tour is ready for the market. Bringing in tour operators in this early stage can do more harm than good. Therefore, test trips allowed product feedback and skill improvement before introducing them to the market.
In Van Long, the visitors were impressed with the hospitality of the local people, and appreciated the training provided to the local communities by the Project. Alongside the highlights, some improvements were also pointed out. For instance, additional or feasible experiences can be expanded when the local hosts are more familiar with welcoming guests; or the timing and route of the boat ride can be adapted depending on the season and visitors.
In Cuc Phuong, Khanh villagers have been welcoming guests trekking from the Bong centre of the Park for a long time. Therefore, it took them little time to be able to organise the new experience, which is the cooking class in combination with a hiking experience. As the itinerary was designed to reduce the reliance of the village on the Park’s tourism, the route where the hiking and vegetable picking is conducted lies outside of the Park’s territory.