Value chain approach

The farming program covers the whole process from production to marketing, including drying (for seaweed) and storage, to ensure that it will provide the expected quality sell the final product at a fair price to ensure their income.  Thus, we collaborate with the private sector through a “village farmer approach”: Ocean Farmers for the seaweed industry, and Indian Ocean Trepan for the sea cucumber industry. In addition to a global partnership between the private sector and WCS, each farmer has an agreement with the private sector that determines each party’s roles.

For the sea cucumber, IOT provides (i) juveniles at a competitive price, (ii) technical support to farmers; and then buys the product to the farmers at an agreed price. WCS ensures (i) raw materials and equipment for the enclosures, and (ii) organizational support to farmers. The farmers manage and look after the farm and the equipment. Farmers’ can commit to more than one production cycle. If they withdraw from the program they must leave the equipment and enclosure to the local association for other farmers.

For the seaweed farmer, Ocean Farmer provides plants, equipment, technical support and buy the product at an agreed price. Villagers manage the farm and build the storage. WCS ensures organizational support. 

  • Mutual trust between the three parties, which is a result of  long discussions and meetings, understanding and consideration of each party’s interest ;
  • Involvement and commitment of villagers to become stakeholder, not only “beneficiaries” : villagers have roles to assume and can not just wait for help, they take part from the first discussions in the process of reaching the agreement with the private sector;
  • Partnership with private sector for both marketing and technical support to farmers which are  key components of success;
  • Going step by step: working with local communities requires time and patience though they want to get a rapid result. In a context where taking risk is not an option due to high rate of poverty and subsistence activity, it is important to ensure a sustained support to motivated volunteers during the start-up phase. These volunteers will then become ambassadors among their peer in the future;

 

  • Win-win partnership : key important lessons cover (i) a shared vision (development and conservation objective) between all stakeholders, (ii) getting to know its party’s interest and working together to match this interest with the common vision.  Those, private sectors have their financial benefit, production and corporate social and environmental responsibility activities implemented, villagers increase their income, WCS ensure the conservation and development impacts of the process;
Collaboration with any and all Private and Public Organizations who share the same concern for health, environment and the welfare of farmers and their communities

Global warming and climate-change is a global issue and solutions to avert climate change from tipping over and slow down global warming should likewise be global in nature.   

 

"While we are relatively small individually…I believe that working together for a greater purpose, we can achieve our goals; many in body and one in mind." Ken Lee, Lotus Foods.

 

 ZIDOFA's attainment of near completed status for the targetted closed-loop organic SRI rice value chain in the span of just two years despite the absence of a resident sponsoring NGO or support organization is attributable to its strategic partnerships with both private organizations and government agencies.  As such, the various components of the value chain, mainly infrastructure, logistical and equipment support were granted by varying organizations and agencies.

 

At the start of the project, ZIDOFA submitted the Project Plan to as many private and government entities as possible and a year after project start, also submitted Executive Briefs to heads of agencies outlining the milestones, achievements and constraints met by the farmers.  As such, by year two, the concerned organizations and agencies were well aware of the project and eventually became project partners thereby setting an unprecedented model for convergence.

 

 

Communication channels established early on 

Sharing the Mission and Vision and Objectives of the Project to stakeholders 

Sharing not just achieved milestones but challenges and obstacles as well in clear manner

Transparency and regular and prompt progress reports 

Focus on farmers, health and environment with no political, religious or other leanings. 

 

Scope should be local, national and global 

Need for a physical office is imperative.

A communications officer and liason team should be put in place. 

Funds for communication should be allotted and secured

Project meetings and reports should be well organized, archived and backed up.

 

Creation of a Mission and Vision by Members

To make sure the project stayed on track to its aim and commitment to provide safe, affordable and healthy food for consumers, restore, protect and conserve biodiversity and to promote farmers' welfare, ZIDOFA farmers were actively engaged in the creation of ZIDOFA's Mission and Vision Statements by conducting a Strategic Plannig workshop by CORE, Philippines.  Additionally, a Communications Planning workshop was conducted by leading communications and media experts to ensure that ZIDOFA members were on the same page on how to market SRI as well as its flagship product, the Oregena (abbreviation for Organic REGENerative Agriculture) line of organic SRI Rices.
 

The ZIDOFA Mission: To advance holistic, farmer-managed and environment-friendly programs utilizing leading edge processes promoting quality agricultural and aquaculture products

 

The ZIDOFA Vision: ZIDOFA envisions itself as a reputable producer of quality and globally competitive organic agriculture and aquaculture products. It envisions a resilient and productive community where families are healthy,  happy and living harmoniously in a sustainable environment.

Mission, Vision and Strategic Planning Workshop should be conducted at the start of the project. 


Protection of the Environment, Health and Farmers should be an integral and key phrase in the Mission and Vision

 

A Communications Planning workshop should be conducted for the farmers to level up on product promotion and marketing and to increase global competitiveness through consistency in product and project taglines.

All members should be regularly refreshed of the original Mission and Vision of the group and of the projects of the group 

 

Product quality, brand recogniztion  and promotion should be emphasized to and practiced by all in all phases of of product development from seed selection up to marketing. 

 

Simultaneous Solution Finding for All Components of the Value Chain in a Holistic Approach

As ZIDOFA farmers trained on SRI, training for organic fertilizer manufacture was also incorporated so that the organic inputs can be available once the cropping cycle started as and such, the farmers can focus on the SRI agronomic management principles instead of having to still worry about making organic inputs. 

 

As the ZIDOFA farmers started planting and cultivating their organic SRI rice plants, ZIDOFA was already seeking market linkages with potential customers for the upcoming harvested paddy rice and the eventual milled organic paddy rice. 

 

All throughout the chain of activities, ZIDOFA was aggressively joining national and regional exhibits as well as trade fairs in order to promote SRI and to increase public awareness on the benefits of organic pigmented rice as part of consumer diet. The environmental ramifications of organic-based SRI was also highlighted with ZIDOFA adopting the following tagline "That Farmers, Soils and Oceans May Live" in all its communications engagements including social media. 

 

All throught the cropping year, ZIDOFA submitted project proposals for its needed equipment and infrastructure and persistently followed up on their statuses

 

Continous seeking of funding sources.

 

 

Creation of an Operational and Project Plan

 

Assignment of tasks to Committees 

 

Fund, Resource and Manpower Availability

 

Physical office space for operational planning, execution, monitoring and evaluation

The need for administrative staff was highlighted as the work load can be overwhelming most times. 

 

The need for a physical office space is critical for communication flow and organizational planning. 

 

The need for and lack of operational funds was highlighted early on in the project 

 

 

Training on use of locally available raw materials to manufacture organic inputs and amendments

This ensures that the most basic concept for sustainability is practiced by participating farmers and that it is nutrient recycling to veer away from input intensive dependence and transforming into low-input organic practices.  Successfully carrying out this objective supports the  participating farmers but also other farmers, who may want to try their hands on organic farming, the readily available supply of organic bokashi, vermicast and natural farming systems concoctions.  The organic inputs will provide much needed nutrients and micronutrients required by rice plants in order for it to manifest its maximum potentials at optimum conditions.  Healthy rice plants establish what is known as the "positive feedback loop" where it develops healthy and substantial root architectures which feed the upper biomass resulting in better photosynthetic capabilities which can then provide nutrients for the roots to develop even more.  Once this loop is established, the plant can easily ward off pest and disease attacks. The preparation of organic inputs also offers an opportunity for farmers to sell to other parties outside of ZIDOFA and can supplement their income while waiting for their rice to be harvested. Sufficient supply of organic inputs lessens dependence on chemicals. 

Continued education on newer technologies coupled with farm to farm visits will allow farmers to not only share knowledge but also to share available materials needed as ingredients for organic input manufacture. 

 

Presence of open sided rain shelters for the farmers to work on. 

 

 

Continuous monitoring and mentoring to ensure that the organic inputs are applied at the right amount and at the right schedules. Inability to follow input application schedules will lead to lower yield. 

 

Continous monitoring of raw materials used to ensure quality and organic integrity of organic inputs. 

 

Documentation of yields versus inputs applied is important to show correlation and effectiveness.

Use of the Organic-Based System of Rice Intensification as the preferred protocol for rice cultivation

The System of Rice Intensification (SRI) is a group of agronomic management practices and principles which delivers optimum conditions for rice plants to manifest their fullest potentials for growth and yield.  This climate and enviroment friendly method of rice cultivation uses 50 percent less irrigation water, requires 90 percent less seeds and allows for the cultivation of rice using only organic inputs with zero chemical or synthetic fertilizers.  

 

SRI ensures that farmers in the group all use the same protocols or method of cultivation, use the same seed varieties and prepare organic inputs using the same formulas and use them in the same dosages.  These ensure that quality of rice grains are consistently of high quality and of the same organic integrity from farmer to farmer. 

 

Additionally, organic SRI plants exhibit substantial root architectures which allows them to withstand long periods of drought or extreme bouts of wind and rain.  The deeply entrenched roots also allow for maximum uptake of nutriens and water as well as allows the rice plants to sequester deeper in the soil horizon, organic and photosynthetic carbon.  The use of intermittent irrigation also lessens emissions of methane as a Green House Gas and the non-use of fertilizers reduce carbon emissions.

 

Key to the project would be the successfull execution of organic-based SRI practices and principles by the participating farmers.  As such, continued training for SRI and organic agricultural practices should be conducted. 

 

The availability of organic fertilizers and inputs is critical to replace the nutrients otherwise previously provided by synthetic fertilizers..   

 

On-site and continuous farmer monitoring and mentoring will reduce risk and increase probability of succes especially for first time practitioners.

 

Volunteerism is key to success as the lack of farm labor could delay the execution of agronomic tasks related to SRI and will result in compounding of problems.  If rotary weeding is delayed or not done as scheduled, weeds will grow out of control and will lead to failuer.  If not enough organic inputs are avaiable and applied to the rice paddies and sprayed to the plants as foliar fertilizers, then yield will not  be maximized.   

 

Farmers who are too dependent tend to cheat and apply chemicals and poisons for diseases and pests when no one is looking.  Random monitoring and strict mentoring discourages this.  Only when the plants have shown their robust health will most first-timers be convinced that healthy organic rice plants can ward off pest and disease infestations on their own. 

 

Lack of farm equipment will likewise adversely affect the planting and cultivation schedules.  Preparing project proposals to government agencies should be done in advance as it may take a year or two for assitance and support to be placed in the pipeline for delivery

 

Involvement of local communities in Wildlife Friendly™ enterprises

Enterprises are most successful when they leverage strong community involvement, collaborate with a local conservation organization, and are dedicated to the conservation of wildlife. Forming strong partnerships and avenues of communication on the ground ensures that certification benefits local communities and incentivizes the protection of biodiversity.

Open avenues of communication, and the development of trust with all stakeholders, are critical in enabling the success of local partnerships and enterprise-based approaches.

Forming partnerships early in the project planning process, and involving local partners in the early stages of implementation, helps to ensure local investment of the program itself and stewardship of the species that certification seeks to protect. These partnerships are most successful when communities and local groups see the value in certification and seek out external support themselves.

Financing the community gardens

The implementation of a community garden of about 6000 square metres costs around 33 000 USD. This includes working devices (e. g. spades and hoes), irrigation system and sun protection, measures of soil improvement such as organic fertilizer and humus, construction timber for the compost heap and planting beds, plants, seeds, petrol for the delivery of materials and machines, and personnel costs for two agricultural engineers who help residents create the garden. Costs vary depending on the size of the garden. 

 

The implementation of the community gardens is financed through donations from private and public persons and foundations. In 2015, a German branch was founded in Berlin (Städte Ohne Hunger Deutschland e. V.) with the objective to support Cities Without Hunger's work in Brazil financially and public relations work abroad, especially in Germany, but increasingly at an international level. 

 

After one year, community gardens are self-supporting. Gardeners earn their income selling their produce. Cities Without Hunger still provides technical support and lends bigger machines like tractors when needed. The NGO also supports network-building actions to integrate the gardens in São Paulo's wider economy, e. g. through delivery partnerships with restaurants.

  • Cities Without Hunger depends on donations to finance the implementation of community gardens.
  • After one year, the gardens are self-supporting and gardeners earn their livelihoods by selling their produce. 
  • The NGO keeps providing technical support and fostering socioeconomic integration of the garden projects after the one-year implementation phase.
  • Financing the implementation of the garden projects through donations does not guarantee planning security. If this building block is to be replicated, attention must be given to finding reliable sources of funding.
  • Even though community gardeners manage their gardens autonomously after a year, technical support and machines are shared amongst them via Cities Without Hunger. In that resepct, the NGO plays an important role as project coordinator. 
Vacant urban land and landuse contracts

Vacant urban land is the essential building block required for the implementation of a community garden. The urban sprawl offers spaces where such gardens can be created. Areas include land below electricity lines, near oil pipelines, city-owned land, or private properties. 

 

Cities Without Hunger makes contracts with land owners on the use of the respective area. The land is given to the NGO for free. In turn, land owners can be certain that their land is going to be used as a community garden, avoiding the misuse of areas as dumping sites, and helping prevent wilful damage of infrastructures such as electricity lines or oil pipelines. On such areas, other landuses such as housing are prohibited. That way, landuse conflicts do not occur. 

 

Land use contractors include e. g. the energy supplier Petrobras, Transpetro, or Eletropaulo. 

 

With a growing number of community gardens and strong media presence within São Paulo and beyond, Cities Without Hunger earned a reputation as an NGO with who private and public land proprietors want to collaborate. Hence, getting access to new areas is usually unproblematic. 

  • vacant urban land
  • land proprietors willing to sign a landuse contract with Cities Without Hunger 
  • trust in Cities Without Hunger: a good reputation as reliable partner through strong media presence and word-of-mouth both within citizens' circles and the corporate and public realm
  • Due to soil contamination, not all areas within the city can be used for plant cultivation. Hence, it is necessary to take soil samples and have them tested in a laboratory before starting a garden. Gardens will not be built on soil which does not meet the requirements.
  • Public relations work with the media, primarily television and newspapers, matters: It helped and still supports the NGO's good reputation. 
Visibility, communication, and guidance lead to replication

The first community garden was built by Mr. Temp and his brother on their own initiative on a plot of vacant urban land in front of Temp's house in São Paulo's East Zone.

 

Both have experience in organic agriculture: His brother runs their great-grandfather's farm in Agudo in the South of Brazil, and Temp, after having studied business management in Rio de Janeiro (1985-88), completed a two-years course in organic agriculture on a farm in Tübingen, Germany (1993-95). 

 

The garden area had been abused as a dumping site. When neighbours saw the garden being built there instead, they became aware of and interested in this alternative kind of landuse. A group of people got together to help and to replicate the implementation of gardens. Temp guided them.

 

Today, having implemented 25 community gardens, he considers guidance crucial for the success of the gardens. Furthermore, this guidance needs to be continuous and intensive especially in the first year of a garden's implementation. Afterwards, community gardeners are able to manage their garden autonomously, but it is important for Cities Without Hunger to be present as contact persons and to lend bigger machines when needed. 

 

 

  • guidance for the implementation of gardens: practical knowledge and experience in organic agriculture
  • visibility of garden in the neighbourhood
  • word-of-mouth communication between neighbours spread the word of the possibility to build community gardens
  • interested neighbours need continuous guidance on the ground for the implementation of gardens  
  • visibility of gardens is crucial for people to understand that alternative landuses are possible, and evoke the desire to replicate these
  • gardens are successfully implemented on residents' own initiative rather than using top-down approaches