Conservation Enterprise Business Plan Development

To establish a functional and sustainable financing initiative, and integrated business plan to generate funding for Ya’axche’s conservation work in the Maya Golden Landscape while creating economic opportunities for community-based sustainable enterprises and supporting community livelihoods. Key strategies include increasing the core customer base, securing strategic partnerships, strengthening marketing, and building financial and operational autonomy.  

Ya’axche secured the services of a Conservation Business Director with key business development and management expertise to implement the conservation business enterprise and prioritize key strategic actions as required to foster the growth and success of the financing initiative.  

Prioritizing needs and maximizing existing resources is optimal to ensure the implementation of the mechanism. Following step-by-step recommendations within the business plan and routine revision of the business plan to measure success and accomplishments assists in monitoring of progress.  

Good Relations with the Mandated Management Institution of the MPA

The management of the Kisite Mpunguti MPA is mandated to the Kenya Wildlife Service and the Wildlife Research and Training Institute. It was therefore critical to have buy-in from the managers of these institutions in the implementation of project activities including WIO-COMPAS. This ensured the endorsement of the WIO-COMPAS programme and its subsequent recognition for career development.

 

For this reason, the two institutions were included in the process from inception to completion. This ensured the MPA staff that this venture would add value, at individual levels, to their careers, and not just to the MPA management. This was crucial, as the WIO-COMPAS assessment preparation process is quite daunting, and a motivating factor is necessary to ensure their participation.

Long-standing history with the management institutions: WWF-Kenya has long-standing good relations with the two institutions, having worked closely together on multiple projects over decades. Additionally, a Memorandum of Understanding is in place with the institutions because of this, making interactions seamless and cooperative. However, where such a history is not in place, good relations can still be fostered by establishing goodwill and through open and transparent collaboration.

Identify a point-person: Though good relations may exist at higher management levels, it is necessary to have a point person at the MPA level to assist in overall planning and staff mobilization. It is an added bonus if that person has the expertise needed to assist in either the training phase, mentorship phase, or both. Where necessary, multiple point persons may be selected. For the case of the Kisite Mpunguti MPA, two staff were selected, including the warden from KWS and the Senior Researcher from WRTI, where both had expertise on the WIO-COMPAS programme.

 

Criteria for point-person selection: A criteria for the selection of the point person(s) is necessary to ensure smooth implementation. These include:

  • Availablility and accessibility throughout the planning, training, mentorship phases of this capacity building
  • Shown interest in the WIO-COMPAS programme
  • Willingness to assist throughout the process.

Other criteria may be established at this point based on the local context.

Capacity building of local actors & stakeholders

Communities and local stakeholders living adjacent to the protected areas were not aware of the importance of vultures. The capacity building involved raising awareness among communities on the value of vultures, the threats they face and their need for conservation. Repeated face-to-face formal meetings, informal meetings, and engaging the community in each step enabled the achievement of the results.

  • This is achieved through continuously holding engagement meetings and workshops with the local communities. Communication material that addressed the challenges and gave solutions was shared. The already-built trust and use of the local language enabled the message to be received positively.
  • Sharing and uptake of knowledge to see the positive results takes time, but persistence is the key to taking into recognising the local leadership and authority. Communities are always receptive to new ideas only if you have capacitated them enough.
Training

All employees received theoretical and practical training on sea turtle conservation practices prior to the initiation of foot and drone patrols. Training covered sea turtle biology, patrol protocols and tagging of turtles, followed by practical training on the use of GPS, track identification, turtle tagging, nest relocation and excavation. Continuous practical training was conducted throughout the season during patrols targeted at the employee’s experience. Those in positions such as team leader were also given continuous support and training to improve on their leadership skills.

The training was conducted by professionals with many years of experience in the field of turtle conservation. The training is effective due to the design and strategy implemented thanks to the experience of the coordination team. The availability of these professionals to cover all areas of implementation allowed the continuous training to be made available to the full team.

 

To implement the training requires professionals with the capacity and aptitude to effectively train both new and experienced employees. The key to being able to effectively train the full team was in having a combination of new and experienced employees, to allow the project (in this case, the patrols) to be implemented effectively whilst continuing with training. The ability to train a large team with few professionals is hindered with a large number of new recruits.

 

Effective communication

Communication played a key role in the success of this project. KWCA held a number of virtual meetings from the planning stages to the assessment stage. The choice for virtual meetings was necessitated by the covid-19 pandemic and the associated government measures to control its spread including  country lock down thereby disrupting mobility and physical meetings. Some of the virtual calls included planning meetings, inception meeting with the conservancy members to enhance a shared understanding of the project scope and manage stakeholder expectation. Virtual meetings were also held to create awareness of SAGE to the key stakeholders, and to also collaboratively map out the conservancy stakeholders.

The lead consultant, with support from the assistant facilitators, spearheaded the translation of the SAGE principles and questions to the local language for wider uptake especially by the stakeholders who were only proficient in the local language.

  • Translation of the tool to the local language made it possible for wider participation
  • Recruitment of assistant facilitators from the local communities and who were proficient in the local languages provided opportunities for productive participation by the stakeholders especially conservancy members.
  • Translation of the tool to the local language made it possible for wider participation 
  • Effective communication is key in fostering a shared understanding of the project scope, as well as ensuring successful project implementation 
  • The use of local language is an effective strategy  to ensure comprehensive local participation and buy-in,  especially when the target audiences are only proficient in local languages. 
Training on SAGE tool

SAGE is a relatively new tool for assessment of governance and equity in Kenya. The success of the deployment therefore depends on the stakeholders' understanding of the tool, its scope and application. KWCA recruited a trained and certified lead SAGE facilitator who spearheaded awareness creation about the tool to key stakeholders including KWCA, the managers of the two conservancies, and the Landscape Association representatives.  

The SAGE tool provides for the recruitment of assistant facilitators to support in SAGE facilitation and note taking. A total of 22 co-facilitators and note takers were recruited, trained and deployed to support the assessment and the synthesis workshop. Their training focused on understanding the SAGE tool, the various principles and the questions as well as basic facilitation skills. 

 

  • Recruitment and contracting of a certified SAGE lead facilitator to spearhead the process
  • The easing of COVID-19 movement restrictions enabled the project implementation team to travel and conduct on-site assistant facilitators training
  • Participatory identification and recruitment of assistant facilitators ensured successful recruitment of suitable talent to support the process. 
  • SAGE Assistant facilitators play a key supportive role in SAGE implementation 
  • Being a new tool in the country, there is a need for increased training of SAGE lead facilitators to scale SAGE implementation in the country

 

 

Building relations and trust with local actors

Issues of poisoning are sometimes sensitive and people might be reluctant to share much-needed information. To gain their trust, the implementer approached the local government authority and signed a Memorandum of Understanding which enables us to work in the area. Another engagement meeting was done with the local leadership (chiefs, headman) to discuss our intention in the area as a conservation organization. These steps increased our transparency as an honest organization. Building on these strong relations and trust with local communities is essential to ensure that they share such information.

Time and the human capacity for repeated visits to spend time in the communities to build long-standing relationships of trust over time were enabling factors.

Long-term investments with communities are needed, taking into recognition that they have different cultural and social issues happening in the communities. Effective communication is essential to build the trust of the local communities.

Engaging key stakeholders

Since inception in 1982 we have built strong relationships with local communities, conservation NGOs, Ministry of Environment, forestry & Tourism and Traditional leaders in the rhino landscape. 

Our work benefits the local communities through the creation of job opportunities as trackers and rhino rangers. By creating a healthy environment for rhino population growth, we have enabled custodian conservancies to sign agreements with tourism partners, this creates job opportunities in the community and additional income for the conservancies as tourism is the highest income generating industry for the majority of these conservancies.

  • Constituted communal conservancies, with clear standard operating procedures and constitutions.

  • Management agreements between tourism Joint Venture (JV) partners and custodianship agreements between the conservancies and the government.

  • Strong partnerships with other conservation NGO’s in the landscape

  • Conservation is a success when all stakeholders are equally engaged

  • Local knowledge is essential and can be a good guidance in decision making

  • Engagement enables us to identify and agree on areas of need and improvement

Prior Assessments to Identify Capacity Gaps

While the WIO-COMPAS programme aims at improving the individual capacity of MPA professionals, it also has a compounding effect on the management effectiveness of an MPA. Therefore, a prior assessment on the different aspects of MPA management effectiveness is necessary for monitoring, evaluation, learning and adaptive management purposes.

 

It is thus recommended that the MPA implementing this process commences with at least one of the following assessments

  • Integrated Management Effectiveness Tool (IMET) or Management Effectiveness Tracking Tool (METT)

  • Social Assessment for Protected Areas (SAPA)

Combined, these highlight gaps in the different aspects of an MPA, including management, governance, ecological health, and social wellbeing. These gaps can be used to tailor the WIO-COMPAS training programme towards addressing the gaps identified.

Institutional Recognition and Support: The institution managing the MPA must see the necessity of assessing the management status of MPAs. This will ensure appropriate funding allocation in the long term to facilitate the continual capacity growth of the MPA.


Capacity to Conduct the Assessments: Internal capacity is desired to reduce costs. However, external expertise may be sourced where necessary where capacity is lacking. This may include working with partner institutions on a pro bono basis or using a consultant to conduct the entire assessment.

Prior planning: It is necessary to consider the entire process beforehand. This includes identifying the expertise/personnel needed, the duration for the exercise, and any costs associated with it. Additionally, it is important to allocate specific tasks to the individual assessment team members to ensure the objectives of the exercise are fully met in good time.


Public participation: Engaging the MPA staff alone in the assessments leads to positively skewed results. Consequently, it is necessary to acquire views from other stakeholders as well to get a more holistic picture of the management gaps that the MPA is facing. It will therefore be necessary to map out stakeholders, including their influence and interests in the MPA, before the assessments.

Development of a compelling Operational & Biosecurity Plan

There were two important steps before starting the implementation of the project:

 

  • The development of an Operational Plan, which consisted of Rat eradication Methodology, Team Roles, Schedules, List of Gear & Materials. 
  • The development of a Biosecurity Plan, which was shared with the local owners of Kamaka. The plan describes preventive measures - what to do to avoid bringing back rats or other invasive species on the island.  

The development of an operational plan (including rigorous planning) was very important to prepare the project. Without this plan, we would not have been able to organize the logistics and coordinate the schedules of the different teams from SOP Manu, Island Conservation and Envico. SOP Manu's role was to organize local logistics and the fieldwork with hiring local team members, while Island Conservation brought in their expertise on rat eradication projects and ENVICO technologies (drone company) were the ones who were the technical experts flying the drone.

  • Had it not been for the delay in reopening the NZ borders, we could have organized better the logistics of this project.
  • We learned that even with an operational plan, a very thorough communication effort has to be made between the different structures for organizing this type of project that requires a lot of logistical support.