The nine communities surrounding Mbe were helped to come together to form a single community organization to represent their interests and promote conservation. In the past, these communities have not always cooperated readily and there is some historic distrust and rivalry. The Conservation Association of the Mbe Mountains (CAMM) was created with a written constitution and officers elected to a General Assembly, Management Committee, Board of Trustees and a Technical and Supervisory Stakeholders Group. Regular CAMM meetings now promote dialogue and have improved trust between the nine communities. CAMM also represents local interests and perspectives when dealing with local and state government. WCS facilitated legal registration of CAMM in 2013 and is supporting capacity building of CAMM and construction of a headquarters.

The guideline for façade greening was prepared by the Austrian Association for Building Construction and by the University for Soil Culture on behalf of ÖkoKauf Wien, the program for the ecological procurement of the city of Vienna. The guide was presented in February 2013 within the framework of a conference in the Vienna University of Technology. It offers valuable specialist information to architects, planners, developers, public institutions, as well as interested citizens and serves as a decision-making aid when choosing the ideal type of greenery for different facades. Contents include general information (e.g. target groups, scope, definitions, advantages of a green façade), as well as information on various facade greening systems, their ecological and technical functions and design possibilities. A system overview, funding options and a checklist serve to help users prepare and plan façade greening by examining the necessary conditions and prerequisites. Finally, the guideline highlights best practice examples from the Vienna area and further references to literature and regulations.

As this solution serves various goals and meets several objectives, it was possible to secure sufficient funding from diverse parties, domains and funding bodies to cover the entire implementation of the project. In the case of the creation of Lake Phoenix, this included funding for water management from the water board; funding for ecology from the ecological funding program by the federal state; funding for urban development from etc. The water board, for instance, provided the amount of money that was already budgeted for the construction of a flood retention basin. This basin was not needed anymore, as the lake solution already provided the required flood retention function. Some additional potential funding sources were not even used in the end, because it would have slowed down the marketing of the real estate and would have tied the project to certain restrictions, which were not desired by the decision-makers.

Local stakeholders learn to become environmental leaders. They learn about their water reality. When people understand the local problems and their community's responsibility, they can meet and engage with similar groups of stakeholders from other communities across the conflict. The common ground for these cross conflict meetings is the safeguard of the shared watershed and the communities engage in productive meetings to identify solutions. Together they identify projects that speak to the self-interest of both sides. Through this process, the communities gain the capacity to advance solutions even within a turbulent political environment. In most cases, the combination of a strong youth program and outspoken adult leadership creates the political will of mayors and other municipal leaders to get involved.

This building block focuses on documenting and disseminating results so that the experience can be captured and replicated elsewhere. Sharing and disseminating successful project results can encourage other interested parties to conduct site visits to observe the project first hand and meet the people involved. This kind of peer to peer learning can often be the first step towards replication. Documentation can also be used as a powerful advocacy tool to create leverage for greater commitment to waste management policies at regional and national scales. Documentation can be in many different formats ranging from a brief project summary or personal testimonies from the people involved, to powerful images that show the project in action or short film clips that can be embedded in websites and shared on social media etc. The greater variety of visual documentation the project has, the greater influence it can have on decision making processes related to waste management (or any other issue of concern). Documentation of results also plays an important role in the review and evaluation phase so that project leaders can identify the contribution of each building block to the overall outcome.

A Theory of Change (ToC) is a road map that plots the journey from where we are now to where we want to be. The ToC serves to create a common vision of long-term goals, how they will be reached, and how progress will be measured along the way. A ToC forms the basis for strategic planning, and it clearly articulates how shifting behaviors and social norms will reduce threats to biodiversity. There are seven elements of a Pride campaign ToC: Conservation Result points to the conservation target (ecosystem or species) the campaign is trying to conserve, and what the expected long-term result is. Threat Reduction points to the main threats to the conservation target that can be reduced. Behavior Change focus on the human behavior that must change in order to reduce the identified threat. Barrier Removal identifies the barriers to adoption of the new behavior and how can they be removed. Interpersonal Communication describes what conversations are needed to encourage people to adopt the new behavior. Attitude identifies what attitudes must shift for these conversations to happen. Knowledge is the cognition needed to increase awareness and help shift these attitudes.

In each country, a focal point supports awareness-raising through a poster in the national language, a radio spot and a T-shirt.

Social marketing (SM) uses commercial marketing methods and tools (e.g. diffusion of innovations, behavior-change-focused communication channels and messages, community mobilization) to promote a voluntary behavior change in a target audience, that benefits society as well as the target group. For a Pride campaign, social marketing is an integral component to promote community stewardship of their resources. Creating a clear, consistent and positive identity (i.e., a brand) around the conservation/management of their resources that resonates with community perceptions, values and traditions regarding these resources helps boost community buy in. This brand is linked to a clear request (e.g., what do you want your target audience to do when it comes to sustainable management of their resources), both of which will be underlined and repeated throughout campaign activities (e.g. community events, media outreach) and promotional materials (e.g., posters, booklets, flyers, wall paintings, props, text messages) that form part of the social marketing strategy.

Rare’s Pride Program training is a two-year process through which local conservation leaders receive formal university training, followed by periods of field-based formative research and results analyses. Participants learn how to change attitudes and behaviors, mobilize support for environmental protection, and reduce threats to natural resources. Rare’s local partners not only receive classroom training, but also implement an entire social marketing campaign in their communities, designed around a specific conservation goal. Participants in the program receive a toolkit for community outreach: Training 1 provides trainees with basic community engagement tools, so that they can start embedding themselves in the target audience and earn their trust. Training 2 takes place after a period of 1-2 months of field embedding, and teaches research techniques for qualitative and quantitative formative research. Training 3 takes place after 2-3 months of data collection and information gathering, to analyze data collected and design the Pride Campaign. Training 4 takes place upon campaign conclusion, to evaluate results and produce final report.

Legalize locally managed marine areas (LMMA) at district and provincial levels. Implement an initial 2-year management plan to be regularly revised. Regular monitoring and reporting includes annual meetings of all members involved in co-management. Consider climate change adaptation of livelihoods in ongoing interventions and the management plan, as well as changes of state mechanism (staff and capacity) and emerging local needs. Mobilize funding from institutions and organizations.