The importance of nature conservation is brought out to the local community - including the tourist sector. Awareness raising campaigns are conducted to transform knowledge, values, skills and attitudes towards sustainable tourism development. Information is disseminated via videos, brochures, press releases and organised flash mobs.

Monitoring and evaluation (M&E) are vital components of every Pride campaign, without which assessment of the effectiveness of the intervention cannot be conducted. M&E takes place in every component of the Theory of Change (please refer to the building block 'Theory of Change' for a brief description of each component). Monitoring keeps score on how effectively capacities are built, how effectively social marketing efforts lead to changes in behavior, and if those behavior changes lead to desired conservation outcomes. Monitoring basically tracks every component of the ToC. M&E of knowledge, attitude, interpersonal communications and behavior change is based on pre and post campaign surveys of the fishers, while threat reduction and conservation results use specific protocols validated by experts.

After the first full year of data gathering, Trident Systems, the company that developed the observation tool, was asked to produce data sets based on the SNA1 Agreement including how many vessels moved on because they were catching undersized snapper and what volumes of small snapper were being caught by each fishing method. Specific information is confidential to each fisher, but an overall analysis is made public. This is the first time in New Zealand that inshore fin fishers can see the effect of their fishing practices on collective industry catching allocations. They start to recognize how they personally can contribute to sustainability of the snapper stock by changing their practices. New Zealand fisheries are data rich yet it is rarely used to build awareness and facilitate discussions between fishers to bring about change. Fishers involved in science projects are keener to understand the results of the work, are reviewing data and asking questions in a way that scientists are not used to. This review process is challenging and most often face-to-face. Scientists are reporting data to other scientists, but they are also bringing together fishers and providing advice and learnings on how to change fishing practices.

Stakeholders were consulted to obtain feedback on relative vulnerabilities. Other related information was also sourced via desktop research and review of journal articles. Three sectors that directly benefit from ecosystem service/function were considered in the modeling: the tourism industry (recreation); the spiny lobster fishing industry (food); and coastal property owners (protection). Climate impacts of concern to those stakeholder groups were discussed. Analysis of the direct and indirect influence of climate factors on ecosystem services/habitats was conducted.

In participatory workshops, common objectives as well as individual roles and responsibilities are identified. This helps to strengthen coordination and cooperation among the key stakeholder groups including government officials, representatives of private enterprise, academia, civil society organisations and tourism service providers.

To examine the way in which the different uses are incorporated in the marine space, two compatibility matrices have been developed to guide the proposed policy measures and spatial structure of this plan. These two matrices analyze: 1. Compatibility and conflict among the different uses 2. Compatibility and conflict between the different uses and the natural resources and heritage and cultural values The two matrices were based on a list of uses in and values of the marine space – and a summary of the environmental impacts of each use, their significance and range. On the basis of the information collected, the relationships were categorized, cross-referencing the different uses, and relating to the degree of possible or desirable synergy between them.

Fishers and vessel managers worked with fisheries scientists and innovative software technicians in collaboration with government officials to design an electronic observation tool that could be installed like lego building blocks on vessels as money becomes available or needs change. The tool meets multiple needs - fishers (safety), business (history of effort and catch), government (compliance), public (transparency). When the snapper fishers began to realise that video cameras could provide the transparency they sought, they went out to providers around the world and invited people to show their products. After off-the-shelf commercial offerings for Vessel Monitoring Systems (VMS) and video monitoring (EM) were discounted because they didn’t have the required functionality (from a commercial perspective) or were too expensive, a decision was made to design and build a fully integrated suite of electronic monitors. Fishers wanted a system that used smart technology like automatic WIFI downloads, encrypted footage and ability for the viewer retrospectively to focus the camera on 3600 views.

Local practitioners are equipped with technical expertise in project design and leadership skills: individually tailored trainings and mentoring are customised to fellows’ needs and ambitions, while group workshops focus on effective communication strategies, public speaking, negotiation and conflict resolution, advocacy and personal development.

This collaboration between the Far East Russia Orca Project (FEROP) of Whale and Dolphin Conservation (WDC), the Russian Academy of Science and researchers from Moscow State and St. Petersburg State universities has focussed on the following research areas: Abundance and distribution, behavioural ecology of whales, dolphins and porpoises in Russian Far East waters, and how they inform conservation of these species.The funding for a multi-year study was obtained to train and enlist young Russian researchers in the study and conservation of these species.

Working with other species groups, sea turtles, sharks, seabirds; interviewing experts on the Dome and oceanography of the region; converting raw data on blue whales and other species into usable maps