Data-driven and evidence-based design for effective crowdfunding strategies

UNDP Thailand conducted a socio-economic impact assessment of COVID-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study estimated the minimum living cost of USD 500 (THB 15,000) for individual households in Koh Tao and found that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign, enabling the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with the support from UNDP's Crowdfunding Academy, with expertise in this area. 

Enabling conditions include the availability of socioeconomic data prior to the event (in this case, the COVID-19 pandemic) or the ability to collect data from relevant stakeholders before designing the crowdfunding campaign. Another enabling condition is having the technical capacity or necessary support to translate existing data and studies into the design of a project/program. 

The importance of designing programs and projects based on data and well-conducted studies, ensuring that the project effectively meets the needs of participants. Beyond supporting the design of the crowdfunding campaign, the impact assessment of COVID-19 on Koh Tao revealed how, on the one hand, local livelihoods became vulnerable without tourism and, on the other hand, the pause in visitor activity allowed nature to recover. Therefore, the crowdfunding campaign — and the COVID-19 impact assessment — were the entry point for rethinking a more sustainable future for tourism on the island.  

Data-driven and evidence-based design for effective crowdfunding strategies

UNDP Thailand conducted a socio-economic impact assessment of COVID-19 on Koh Tao's tourism sector. Using pre-pandemic data and information from locals, the study concluded that small tourist boat drivers are amongst the most affected and most vulnerable segment of the population due to the complete dependence on tourism. The study estimated the minimum living cost of USD 500 (THB 15,000) for individual households in Koh Tao and found that 90% of them received almost no income since the beginning of the pandemic. The study served as the foundation for the campaign, enabling the estimation of a baseline, making sure that the solution addresses the most vulnerable groups and provides an income that can, at least, alleviate sustenance needs. The campaign was also designed with the support from UNDP's Crowdfunding Academy, with expertise in this area. 

Enabling conditions include the availability of socioeconomic data prior to the event (in this case, the COVID-19 pandemic) or the ability to collect data from relevant stakeholders before designing the crowdfunding campaign. Another enabling condition is having the technical capacity or necessary support to translate existing data and studies into the design of a project/program. 

The importance of designing programs and projects based on data and well-conducted studies, ensuring that the project effectively meets the needs of participants. Beyond supporting the design of the crowdfunding campaign, the impact assessment of COVID-19 on Koh Tao revealed how, on the one hand, local livelihoods became vulnerable without tourism and, on the other hand, the pause in visitor activity allowed nature to recover. Therefore, the crowdfunding campaign — and the COVID-19 impact assessment — were the entry point for rethinking a more sustainable future for tourism on the island. 

Business Model & Market Access

Sparśa is designed as a women-led, non-profit social business that integrates environmental protection, menstrual equity, and economic empowerment. The enterprise is aimed at creating ~16 direct green jobs for women in both rural fiber processing and urban pad production. Its structure ensures that decision-making power remains with local women, embedding gender justice into the heart of the business.

A defining feature of the model is the reinvestment of profits into education and awareness campaigns, linking financial performance directly with social impact. By doing so, Sparśa builds a sustainable cycle in which production funds awareness, awareness drives acceptance, and acceptance supports market growth. At the same time, the enterprise faces the challenge of competing with cheap, plastic-based imports — which dominate 98% of the Nepali market — making financial planning, partnerships, and strategic positioning essential.

This block connects directly to the published PANORAMA solution Sparśa Business Model: Gender-Responsive Entrepreneurship and Market Access, which delves deeper into the practical aspects of building a social enterprise in Nepal. It includes lessons on forming strategic partnerships with government bodies and NGOs, financial planning and reinvestment strategies, setting up production units, and navigating market entry in an environment dominated by cheap plastic imports.

  • Women’s leadership ensures community trust and authentic gender empowerment.
  • Integrated social model reinvests profits into awareness and education campaigns.
  • Strategic partnerships with government and NGOs enable early distribution and trust-building.
  • Financial planning and market entry strategies ensure sustainability while balancing affordability with eco-standards.
  • Social and business goals must align: reinvesting profits into awareness creates lasting community impact.
  • Competing with imports is difficult: eco-pads must meet both price and quality expectations to gain acceptance.
  • Building trust takes time: partnerships with NGOs and municipalities require consistent engagement and transparency.
  • Donor/partner insight: This model is more than a factory — it is a blueprint for gender-responsive, financially sustainable social businesses in low- and middle-income countries.
User-Centered R&D & Product Quality

At the core of Sparśa’s innovation is a commitment to listening to users. A nationwide survey of 820 women and girls provided critical insights into menstrual practices, preferences, and unmet needs. This research guided the first pad prototypes and shaped every design decision — from absorbency and comfort to cultural acceptance and compostability. Each prototype underwent testing in both laboratory conditions and community settings, striking a balance between hygiene standards and user expectations.

To ensure scientific credibility, Sparśa established its own testing protocols and partnered with certified laboratories to validate the safety and performance of its products. Results were documented and openly shared, supporting not only our product development but also providing evidence-based knowledge for NGOs, policymakers, and social enterprises working in the field of menstrual health. This user-driven, research-based approach is documented in detail in Defining a Good Menstrual Pad: A User-Centered R&D Process in Nepal, which explains how field research, prototyping, and quality assurance intersect to define standards for sustainable menstrual products.

  • Community trust: Strong relationships with local schools and women’s groups allowed open conversations about menstruation.
  • Scientific partnerships: Collaborations with certified labs and academic partners ensured compliance with hygiene standards.
  • Iterative design process: Incorporating direct user feedback at each stage improved acceptance and credibility.
  • Transparency: Publishing research and findings allowed other actors to apply knowledge to their own contexts.
  • Users know best: Designing with, not for, women and girls ensures real-world acceptance.
  • Feedback never stops: Even once a pad design is finalized, continuous verification through user feedback is essential to maintain trust and quality.
  • Evidence strengthens advocacy: Data from user research supports NGOs, governments, and donors in making informed decisions about menstrual health.
  • Donor/partner insight: Supporting R&D is not only about one product — it creates a body of knowledge that multiplies impact across the sector.
Engineering & Pad Production

Once banana fibers are prepared, the next step is to transform them into banana paper and menstrual pads. Sparśa developed and built its own production line in Nepal — combining machinery for fiber pulping, pressing, drying, paper-making, and pad assembly. Because some of this equipment did not exist on the market, our team designed machines from scratch in collaboration with skilled workshops in Kathmandu, adapting them for small-scale, cost-effective production. Locally designed paper-making equipment and pad-shaping machines were prototyped, tested, and refined in real factory conditions.

This engineering innovation is at the heart of Sparśa’s model: it proves that advanced machinery can be developed locally, reducing dependency on costly imports and strengthening Nepal’s industrial capacity. From paper moulds and deckles to pad-shaping machines, each design was prototyped, tested, and refined in real factory conditions. By making these designs openly available, we ensure that other initiatives worldwide can replicate production using locally sourced fibers.

This step is already showcased in PANORAMA solution ‘Engineering for the Production of Compostable Pads’, where readers can follow the full workflow from banana paper to absorbent core to finished pad. Further technical details, including CAD files and full documentation of the ‘From Natural Fibre to Paper: A Practical Solution Centered on Equipment Design for Small-Scale Production’ will be provided as a separate PANORAMA solution page to be published by November 2025, offering practical, step-by-step guidance for replicating both equipment design and small-scale production processes.

  • Local engineering partnerships: Close collaboration with leading Kathmandu workshops enabled machine design, fabrication, and troubleshooting directly on-site.
  • Hands-on R&D culture: Our team embraced prototyping and iteration, testing each machine in real factory conditions.
  • Open-source mindset: Commitment to documenting CAD files, SOPs, and lessons learned ensures global replicability.
  • Integration into production chain: Machines were designed not as stand-alone units but to fit into a step-by-step workflow — from fiber to paper to pad.
  • Innovation takes longer than expected: Building pad-making machines locally required repeated redesigns and months of adjustments.
  • Context matters: Designing for Nepal meant accounting for limited spare parts and infrastructure — machines had to be robust and maintainable locally.
  • Iterative testing is essential: Every adjustment in machinery affects product quality; without continuous user feedback and lab verification, the pad would not meet standards.
  • Capacity building as a legacy: Investing in local engineering strengthens future resilience — Nepalese workshops can now replicate and improve these designs independently.
  • Donor/partner insight: Funding machinery development is not just about producing pads; it creates transferable know-how, empowering entrepreneurs in menstrual health, packaging, and other fiber-based industries across the Global South.
Engineering & Pad Production

Once banana fibers are prepared, the next step is to transform them into banana paper and menstrual pads. Sparśa developed and built its own production line in Nepal — combining machinery for fiber pulping, pressing, drying, paper-making, and pad assembly. Because some of this equipment did not exist on the market, our team designed machines from scratch in collaboration with skilled workshops in Kathmandu, adapting them for small-scale, cost-effective production. Locally designed paper-making equipment and pad-shaping machines were prototyped, tested, and refined in real factory conditions.

This engineering innovation is at the heart of Sparśa’s model: it proves that advanced machinery can be developed locally, reducing dependency on costly imports and strengthening Nepal’s industrial capacity. From paper moulds and deckles to pad-shaping machines, each design was prototyped, tested, and refined in real factory conditions. By making these designs openly available, we ensure that other initiatives worldwide can replicate production using locally sourced fibers.

This step is already showcased in PANORAMA solution ‘Engineering for the Production of Compostable Pads’, where readers can follow the full workflow from banana paper to absorbent core to finished pad. Further technical details, including CAD files and full documentation of the ‘From Natural Fibre to Paper: A Practical Solution Centered on Equipment Design for Small-Scale Production’ will be provided as a separate PANORAMA solution page to be published by November 2025, offering practical, step-by-step guidance for replicating both equipment design and small-scale production processes.

  • Local engineering partnerships: Close collaboration with leading Kathmandu workshops enabled machine design, fabrication, and troubleshooting directly on-site.
  • Hands-on R&D culture: Our team embraced prototyping and iteration, testing each machine in real factory conditions.
  • Open-source mindset: Commitment to documenting CAD files, SOPs, and lessons learned ensures global replicability.
  • Integration into production chain: Machines were designed not as stand-alone units but to fit into a step-by-step workflow — from fiber to paper to pad.
  • Innovation takes longer than expected: Building pad-making machines locally required repeated redesigns and months of adjustments.
  • Context matters: Designing for Nepal meant accounting for limited spare parts and infrastructure — machines had to be robust and maintainable locally.
  • Iterative testing is essential: Every adjustment in machinery affects product quality; without continuous user feedback and lab verification, the pad would not meet standards.
  • Capacity building as a legacy: Investing in local engineering strengthens future resilience — Nepalese workshops can now replicate and improve these designs independently.
  • Donor/partner insight: Funding machinery development is not just about producing pads; it creates transferable know-how, empowering entrepreneurs in menstrual health, packaging, and other fiber-based industries across the Global South.
Sustainable Fiber Sourcing & Processing

Banana plants are harvested for fruit only once, leaving large trunks behind. Traditionally, these are left to rot or burned, adding to pollution and waste. Sparśa has turned this challenge into an opportunity: we partner with farmers in Susta municipality, Nepal, to collect trunks as raw material for our compostable pads. Through a simple agreement, farmers provide trunks free of charge, and in return, Sparśa removes the agro-waste from their plantations and trains farmers in making bio-compost from remaining residues. This improves soil fertility, reduces open burning, and creates cleaner plantations — while securing a steady flow of fibers for pad production.

This step demonstrates how an agricultural byproduct can be reintegrated into a value chain that benefits health, the environment, and livelihoods, while creating a replicable model for circular farming. The knowledge collected here is not limited to menstrual pads; the same sourcing and processing techniques can be adapted to produce other fiber-based products, such as textiles, packaging, or handicrafts, thereby broadening opportunities for local green industries in low- and middle-income countries.

The details of fiber sourcing, drying, and preparation will be presented in a dedicated PANORAMA solution on ‘Sustainable Fiber Processing’ (Scheduled to be published for November 2025). The next stage — how fibers are transformed into banana paper with machinery designed and built for our own factory — will be shared in PANORAMA solution ‘From Natural Fibre to Paper’ (also due November 2025). Together, these solutions document the earliest stages of Sparśa’s pad production process and make them open source for replication.

  • Farmer partnerships: Agreements based on shared value (waste removal + composting knowledge in exchange for free trunks) ensured long-term cooperation.
  • Local context advantage: Susta (Nawalparasi district) has extensive banana plantations, creating a natural hub for a steady biomass supply.
  • Community trust: Transparent collaboration and visible environmental benefits (cleaner fields, soil enrichment) built farmer buy-in.
  • Adaptable processes: Fiber extraction and drying methods are simple, low-cost, and can be adjusted to other fiber plants beyond banana.
  • Shared value is key: Farmers engage only when agreements benefit them as much as us — composting training and cleaner plantations proved as important as financial incentives.
  • Standardization is essential: Fiber quality varies with weather and handling; without consistent drying and storage protocols, downstream production suffers.
  • Plan for seasonality: Banana harvesting is cyclical; reliable supply requires forward planning, storage, and diversification of fiber sources.
  • Transferability matters: These practices are not only useful for pads — they are relevant for anyone working with natural fibers, from packaging to textiles.
  • Donor/partner insight: Early investment in waste valorization creates high social, environmental, and economic returns, while laying the groundwork for replication in other countries.
Community Education & Reward System
  • What it is: Local residents and households (e.g., ger districts) participate and receive recognition, small rewards, or utility discounts.
  • Why it matters: Incentivizes grassroots climate action and strengthens community buy-in.
  • Transferability: Rewards model can support recycling, clean cooking, or water conservation programs.
  • Collaboration with local authorities and utilities to provide rewards (discounts, recognition).
  • Simple, accessible communication materials (visuals, local language).
  • Mechanisms for households to record participation (e.g., app, QR codes).
  • Ongoing awareness campaigns to maintain motivation.
Three-Year Maintenance & Survival Guarantee
  • What it is: Each planting project includes watering, fencing, and maintenance for at least 3 years.
  • Why it matters: Addresses high mortality rates in tree planting, ensuring long-term carbon sequestration.
  • Transferability: Maintenance-first approach can be adopted in agriculture, conservation, or infrastructure projects.
  • Upfront financing that includes maintenance costs, not just planting.
  • Reliable local partners to execute watering, fencing, and replanting.
  • Monitoring protocols (app reports, drone flights, survival surveys).
  • Community involvement to reduce risks of neglect or damage.
Corporate Partnership & CSR Integration
  • What it is: Businesses (telecom, finance, events, resorts, etc.) co-finance tree groves as part of CSR/ESG strategies.
  • Why it matters: Provides sustainable funding for reforestation while aligning with companies’ branding and SDG goals.
  • Transferability: Can be applied to other green initiatives (renewables, circular economy, eco-labels).
  • Corporate buy-in and alignment with ESG/SDG reporting frameworks.
  • Transparent communication of impact metrics (e.g., survival rates, CO₂ captured).
  • Marketing/branding benefits clearly outlined for partners.
  • Legal agreements covering co-branding, funding flows, and monitoring obligations.