Promoting Integrated and Inclusive Care Services through Community-based Approaches

Toyama City is promoting integrated and inclusive care services for the elderly population, and local networks play a key role. The city has 32 community general support centers as contact points for the elderly people in each community, where experts (e.g. nurses, certified social workers, welfare caretakers) monitor and guide the health of the elderly people and advise them to attend the Kadokawa Care Prevention Center, when necessary. The city also works together with a city-based voluntary club which 36% of all the elderly citizens of the city have joined. The city asks several members in the club to take a leadership role in promoting community-based activities for preventive care and communicating with the support centers and the City of Toyama. This community-based approach also helps members become more aware of their own health, and it enhances self-reliance and encourages mutual help among communities.

  • Utilizing local networks to promote care services for the elderly population
  • Membership Scheme for Promoting Preventive Care

Preventive care is one of the critical concepts to be applied in a rapidly aging society, which could enhance the well-being of the elderly, and reduce the financial burden of individuals and pubic services. It can support elderly people to have a self-reliant life and decrease the number of frail elderly citizens who need careful long-term nursing. Integrating preventive care services with other nursing and health care services provided by other public services and networking with local communities can provide higher quality of services more effectively and efficiently.

Colombian and international communities are aware of SAMP - Communication and Outreach

Developed attitude and behavior assessment surveys targeting specific groups (e.g., visitors, local communities, and productive sectors) who visit or reside near MPAs carried out at different times. A web-based “Friends of the SMPA Society” comprised of national and international scientists and members of civil society were put in place. The project developed an information dissemination and communication strategy specific in marine topics, which will inform the general population about MPAs through print, audiovisual (radio, TV, newspapers, and internet), as well as dissemination meetings. The main activities were: a)Dissemination campaigns; b)implementation of the SAMP web page; c)awareness campaigns in educational centers (schools and universities); and d) establishment of a data base of images and videos bilingual (Spanish and English). SAMP promoted in international and national events of scientific nature, such as seminars, congresses, side-event in COP of Biodiversity, among others. Main results: 11% increase over the baseline of behavior and attitudes test scores; 5 new funding proposals leveraged by the “Friends of the SMPA Society"; national recognition at the end of the GEF-Project promoted a participatory roadmap for sustainability of next 5 years reacheness.

Expectation about MPAs, as well as, the iconic topics on marine issues

Different audiences require different approaches, different materials and different media for dissemination of their information or experiences.

Marine Protected Areas Sub-system supported by a sustainable financial framework

The sustainable financial management plans are oriented to meet the needs of the Subsystem through the identification of activities  run by the local communities which can raise revenues. Such activities include eco-tourism (scientific tourism, birdwatching, marine mammal watching), sport fishing, scenic diving and sustainable use of biodiversity resources. These plans are entailed towards the conservation of the ecosystem goods and services while giving economical opportunites to local communities and environmental entities. A financial framework ensuring the sustainability of the SAMP consolidated through the strengthening of current sources of financing and the inclusion of new ones. The framework includes the development of provisions and mechanisms to increase the current government and non-government contributions to the MPAs. Agreements to override MPA management cost with the direct beneficiaries of conservation was defined. To assess the potentiality of payments for avoided deforestation in mangroves as a financing option for MPAs and SAMP, a pilot project for the reduction of emissions caused by deforestation-degradation of mangroves was formulated and executed in Cispata. Now under replication and apply for "bluecarbon market". 

 

Identification of operational needs for the efficient and sustainable management of the marine protected areas.

 

 

Private/Public/Local comunities and institutions are a key factor to ensure the proper means to raise budgetary needs.

 

Transparency in the management of the resources and open information strategies to follow the administration are important to gain confidence of the different actors in the process.

Securing the support of multiple government agencies for a joint vision for the conservation of protected forests

This initiative brings together all stakeholders, including different levels of government, around a 'collective responsibility' approach. The National Park is managed by the Ministry of Environment and Forestry (a central government agency). Ensuring coherence between park management and planning processes and development at the wider landscape is a challenge.Addressing deforestation in the National Park while supporting improved farmer livelihoods requires improved links, policy coherence and an integrated approach between different government levels and agencies. Our initiative has sought to achieve this through government engagement at district, provincial and central government levels, securing support from each level for the 'Collective Statement of Intent'. Understanding what opportunities this presents for supporting the separate aims of individual government agencies (such as improved park management and protection, rural development and improved agricultural production) has been critical in engaging government. 

WCS and the National Park Authority have a long working relationship. WCS operates in Indonesia under a Memorandum of Understanding with the Ministry of Environment and Forestry and has worked at the site level with the National Park Authority in Bukit Barisan Selatan National Park for over twenty years.  

 

As with private sector engagement, one-on-one engagement with the government has been important to ensure that government aims, priorities and challenges are taken into account and are at the heart of proposed solutions. Following this, joint meetings among all stakeholders proved important in bringing together sectors that do not often have opportunities to engage with one another on cross-cutting issues such as deforestation in the National Park. This was important in demonstrating the potential for a joint vision that can support both biodiversity conservation, development and farmer livelihood improvements. Government engagement has also been essential in ensuring private sector support, and vice versa. 

Masungi Georeserve
Mindful Engineering
Tourism Policy Enforcement
Marketing and building business relationships

This building block is crucial in ensuring R2R is successful in the long term future.

 

A variety of marketing strategies are used to market R2R. These include a website, social media platforms, merchandise, printed flyers and brochures, attendance at national and international travel trade events and educational travel shows, email marketing, marketing through TIDE, and hosting familiarization tours. 

 

Initially, it was thought that R2R would attract mainly students wanting to enhance their resume. However, it was found that marketing costs associated with finding each individual participant were high. Now, the primary focus is on partnering with universities and travel planners who organize group trips.

 

R2R seeks to work with partners who may be initially costly to acquire, but who then provide a regular stream of participants. This includes universities who send one large group per year, and travel agents who may send five groups a year to take part in the program. Over time, building these relationships will mean that marketing costs will be reduced, and the focus will be on retaining those partnerships.

 

To date, R2R has formed excellent relationships with its partner agents, and continually strives to improve the services provided to ensure long term commitments from them.

 

An important thing has been to actively invest in marketing materials and events, from printing brochures to attending international trade events – in order to engage the audience, it is crucial to have professional materials that promote the quality of service that is provided.

 

Another important condition is to have someone whose focus it is to develop and market R2R programs. TIDE identified the need to have a full time member of staff for R2R in 2014, and invested accordingly, to ensure the responsibility did not fall on existing staff.

Since 2014, marketing efforts were shifted, from focusing on university students, to focusing on study abroad planners, and travel agents. This was due to the costly nature of recruiting individual students, compared to the better return on investment generated from forming long term partnerships.

 

This has had its own consequences on the programming offered to participants. Universities and travel agents require much more structured schedules than individual students, so now R2R has less flexibility when it comes to programming. It is unable to go to the assistance of TIDE, should a last-minute priority project present itself. It does, however, allow for longer term projects to be facilitated through R2R. For example, R2R is now doing ongoing research on the manatee population in the Port Honduras Marine Reserve, with 3 – 5 groups per year ensuring that this continues.

 

For others wishing to replicate this program, it is advised that you carefully plan who your target market is, and devise the best strategy to reach them effectively, as early as possible.

Strategic Management Plan

Between 2012 and 2014, the Strategic Management Plan was developed in partnership with CI - Conservation International, document that defines the objective and the management strategy of Legado das Águas, covering the business plan and the management plan in a single document . Divided into three volumes - Diagnosis; Zoning; Development Strategies and Programs - The Strategic Plan guides all actions towards the core objectives. In this sense, progress has been made with regard to social performance with the implementation of organizational structuring programs and training in the territory in which the Legado das Águas is inserted, as well as the opening of the area for ecotourism activities and the development of a scientific research center conservation of biodiversity.

In order to prepare a document of the size of the Strategic Management Plan, an extensive investment in research to recognize the area, fauna and flora is essential. In addition, understanding the culture and context, both social and political, in which the Legado das Águas is inserted is a necessary guideline to ensure the company's survival and engagement of all stakeholders. It is worth mentioning that a thorough and detailed market study is more than essential for the strategy to be effective.

The Strategic Management Plan must be aligned with the reality of the business, since its use is not only for consultation, but as a guiding action for the business.
Another important fact is the engagement of all stakeholders for the participatory construction of the strategic management plan.

Providing capacity building opportunities to new and existing staff so that the team is fully qualified to deliver the R2R program.

Capacity building has been an important component of developing the R2R program. Prior to this program, TIDE had one tour guide on staff, and a number of ‘community researchers’, who are trained to carry out part time research and monitoring work.

 

With the program starting small and growing gradually, it was impossible to hire a full staff of fully qualified staff from the off-set, so R2R invested in those staff already working with TIDE to provide additional employment opportunities for them.

 

Since inception, capacity building amongst staff has continued in an effort to continually ensure that participants have a great experience with knowledgeable, professional staff. This has included providing SCUBA training, tour guide training, science training, marketing training, accounting training, and health and safety training.

 

Volunteer safety is considered priority, so staff undertake regular health and safety training, and follow risk assessment and emergency procedures set out by R2R. 

TIDE already had a number of trusted community researchers, who were available and willing to partake in training opportunities and then work on the R2R team. By providing training to individuals that were already known to the organization, R2R ensured it was investing in enthusiastic people that are passionate about the work.

 

Another important thing is to plan ahead for training requirements. Most participants book in advance, so R2R has been able to ensure that its staff were adequately trained well in advance.

One of the major challenges with implementing this building block, has been staff retention once trained.

 

Sometimes, training was provided to individuals so that they can better serve R2R, however due to R2R not running at capacity, only part time work can be provided. Some individuals then seek full time employment elsewhere, and are unavailable when R2R needs them to assist with groups. On the one hand, R2R and TIDE are proud to support young people moving into full time employment, however at the same time it leaves the program without the staff it needs.

 

Since inception, R2R has tried to reduce losses on investment, by requiring those receiving training to contribute towards training costs through salary deductions. This has ensured staff are retained within the program for a longer period of time, but the challenge is still faced.

 

Because R2R offers a range of programs, from marine, to terrestrial, to community, it hasn’t been practical to build the capacity of just one person. However, for programs that perhaps have a narrower range of programming, this may work.

Development of facilities, equipment, and organisational protocols, so that TIDE is fully prepared to host visiting groups.

In order to host volunteers, the necessary physical and organizational infrastructure has to be in place. This includes, but is not limited to: accommodation; transportation; science equipment such as SCUBA gear, binoculars, and protective wear; health and safety equipment at all fieldsites; office equipment such as laptops and cameras; health and safety procedures, risk assessments and emergency plans; storage facilities; insurance policies; household and kitchen equipment.

 

For the R2R program, this process started two years prior to the program launch, when TIDE did an inventory of TIDE assets that could be utilized by future R2R groups. Where there were gaps, TIDE sought funding to better prepare for visiting groups. TIDE and R2R continue to invest in further infrastructure developments, for example in 2018 a new field station is planned that will open another of TIDE’s areas to visitors.

 

The key thing with this building block is to continue evaluating what infrastructure is in place, can currently be offered to groups, and what is needed for potential future groups. It is also important to review how effective these investments are. For example, what is the return on investment for more accommodation, larger vehicles, etc. Knowing this helps guide future investments. 

The most important enabling factor to ensure that infrastructure development is successful, was good planning. It is important to anticipate how the program will develop in the future, and invest accordingly. For example, what groups are expected? Are we prepared and equipped to host them?

 

Another important enabling factor for R2R, is that TIDE has a good reputation for implementing pragmatic programs. The current climate of NGO funding is favorable to those seeking financial sustainability, so R2R has received grants to support its development.

Whilst R2R was developed with careful planning, it still faces challenges as it continues to develop. In particular, it was found that the intended target market is not now R2R’s largest portion of participants. It was anticipated that the majority of participants would be students looking to enhance their resume through fieldwork experience. The reality, is that some the more popular programs are those for university study abroad programs, families, and for individuals of all ages looking to ‘vacation with purpose’.

 

R2R has still managed to adapt gradually over time to these new groups, however some investments may have been made slightly differently from the off-set had more information been available at the time. For example, brand new SCUBA diving equipment was purchased in 2014 when R2R was anticipating a heavy focus on marine programming, however due to other factors, few groups have used this equipment to date. SCUBA is still an activity that is predicted to increase in the future, however the initial investment in 2014 was perhaps premature.

Graduation of Farmers

Farmer groups develop business and advanced marketing plans to guide their continued activities and farm and business growth. When we initially select farmers, we ensure they are a part of a farmers group, which enhances their power as sellers, as they can sell in bulk and work as a group to market crops.. In Kaffrine, Senegal and Singida, Tanzania, some of our farmers grow higher-value crops like Hibiscus, Cashew, and Sunflower:We build capacity of farmers to approach buyers in regional capitals  export quality crops . In Kenya, we work with a dairy cooperative to offset their cattle feed costs, and give them the opportunity to sell extra tree fodder they product to other cooperative members. Ownership of the project is fully transferred to the farmer groups. After graduation, farmer groups continue to support each other as a team in the on-going development and management of Forest Gardens and marketing of products.  

 

After the 4-year project, farmers are expected to continue their Forest Gardens, given the significant successes they have seen and training they have received.  In the future, TREES is hoping to follow-up with farmers after the program, however we do not yet have the capacity to continue monitoring farmers outside of the 4-year program.

 

 

  • Farmers have successfully made it through the 4-year program

  • Farmers are willing to continue their FG after they graduate

Farmers who graduated from the program were able to continue their FGA without the regular visits from TREES that they received during the program (follow-up visits and sample surveys show this).