Welterbe Gastgeber – certified World Heritage Host

World Heritage Hosts (Welterbe Gastgeber) are certified quality hosts providing accommodation and services inside the World Heritage property of the Upper Middle Rhine Valley. The programme was initiated in 2007 by the Upper Middle Rhine Valley World Heritage Association with the aim to improve the local tourism offer and avoid the loss of quality in the services provided. Today 18 businesses are certified as World Heritage Hosts. They are known for their high quality accommodation and services. They also act as ambassadors for the region having exceptionally knowledge about the many castles, legends, sights and adventure opportunities in the region as well as local products, including wine and cherries.

The certification is awarded to businesses that play a key role in the promotion of the wider World Heritage area on the basis of four criteria: quality of information and communication on the World Heritage value; active participation in local networks; quality of the products and services provided; relevance in relation to the World Heritage status.

In order to obtain the certificate, local hospitality businesses need to be certified by a national quality procedure (Service Quality Germany) and/or graded in accordance to the DEHOGA standards (German Hotel and Catering Federation).

The application for the certification is managed by the Upper Middle Rhine Valley World Heritage Association and the criteria for the award of the certificate have been developed by the tourism working group of the Association together with the European Institute of Tourism/Europäisches Tourismus Institut GmbH (ETI) in Trier.

  • The Word Heritage Host certification has helped create greater awareness for the quality of services and customer experiences.
  • The project has brought together competing businesses and enabled them to learn from each other. As a result, businesses have benefited from the exchange and improved their services.
  • The Upper Middle Rhine World Heritage Association is not a touristic marketing organisation. Therefore, there are limitations in the marketing of the World Heritage Hosts.
World Heritage Academy

The World Heritage Academy (Welterbe Akademie) is a training opportunity created to raise awareness on the OUV of the World Heritage property, other heritage values and the wider heritage of the Upper Middle Rhine Valley. The academy aims at fostering local traditional knowledge, professional and practical expertise to build capacity in local communities and local actors living and working within and nearby the World Heritage site. The academy organizes seminars and workshops in cooperation with local artisans and professionals as well as experts in the field of restoration and heritage, and topics treated vary from important and central themes like tourism, green energy, and specific building and conservation techniques like the construction and restoration of dry stone walls.

The Academy offers inclusive and innovative means of engagement for local stakeholders and actors to build knowledge and capacities to face future challenges.

The World Heritage Academy was born within the framework of the LEADER project (BB2), an EU-funded initiative aimed at initiating pilot projects to strengthen the sustainability of territorial regions and local economies.

45% of the costs of implementation of the Academy were sustained by the LEADER project.

Due to the Corona pandemic, the start of the World Heritage Academy was postponed. We are optimistic that we can start the project in 2021.

Upper Middle Rhine Valley World Heritage Local Action Group

The Upper Middle Rhine Valley World Heritage Local Action Group (LAG) is the steering body of the LEADER project. The group includes members from 28 local organizations representing public authorities, the economic and social sectors, and civil society.

The LAG implements the Local Integrated Rural Development Strategy (LILE), which sets objectives for the funding period between 2014-2020   and formulates fields of action for the strategy around four themes:

  1. liveable settlements of the Middle Rhine;
  2. sustainable tourism and economic structures;
  3. preservation and sustainable development of the cultural landscape of the area;
  4. society and communities in the World Heritage property.

Members of the LAG advise and decide on projects that are submitted to the calls for funding on the basis of their pertinence with the LILE strategy.

The area of interest of the LAG is very similar to that of the UNESCO World Heritage as it includes the associated communities of the Rhine-Nahe, St.Goar-Oberwesel and Loreley and parts of the Rhine-Mosel municipalities and parts of the cities of Boppard, Lahnstein, Bingen and Koblenz.

The LAG also exchanges with national and transnational partner regions on joint cooperations. Currently,

the LAG is working on the application for a new funding period 2023 – 2029.

The action groups has been created in relation to the EU funded project LEADER (from the French Liaison entre actions de développement de l´économie rurale) which focuses on the establishment of models and projects to strengthen the sustainability of regions and their local economy. The LAG is in charge of implementing the LEADER action in the region. The LAG comprises a set of relevant members organizations working and acting on all key sectors and aspects of local development.

  • LEADER funding is an effective tool to initiate and finance numerous projects within the world heritage region, but the bureaucratic effort surrounding the application for new funding periods and the management of the LEADER funds should not be underestimated.
  • In addition to the LEADER funds, the LAG has been managing and supervising the federal funding program “Regionalbudget” and the state funding program “Ehrenamltiche Bürgerprojekte” (voluntary citizen projects) for several years now. This enables the LAG to support and fund a wide range of projects.
Upper Middle Rhine Valley World Heritage Association

Since 2005, the Upper Middle Rhine Valley World Heritage Association (Zweckverband Welterbe Oberes Mittelrheintal) is in charge of conserving and managing the World Heritage property of the Upper Middle Rhine Valley. It includes representatives from the 52 municipal authorities, 5 districts and the federal states of Hesse and Rhineland-Palatinate. The Association’s structure is divided into five bodies:

• a board in charge of day-to-day business on behalf of the Association;

• a secretariat working as a contact point for all municipalities, as well as dealing with the implementation of plans and projects;

• an Advisory Board, an interdisciplinary expert group providing advice to five specific themes - landscape and viticulture, architecture and urban development, tourism, city and regional economy, as well as  art, light and architectural conservation;

• two permanent working groups, one focused on the safeguarding, maintenance and development of the cultural landscape, and the second one on tourism which is held in cooperation with providers of tourism services.

The Association meets twice a year to decide on the key planning and operational matters, including the annual budget and to ensure that the association's fields of action is in line with existing World Heritage guidelines.

The Association is a voluntary association established under public law as a corporation. It operates under the premises of shared agreement, which defines the members of the association and their roles in it and the operational framework of the association. Municipalities that are member to the association pay an annual contribution which amounts to € 0,50 per inhabitant (except for Koblenz which contributes with a lump sum of € 50.000).

• The structure of a formal association allows for major coordination between all stakeholders involved in the management and conservation of the World Heritage property of the Upper Middle Rhine Valley.

• The association offers a solid platform for the improvement of the governance of the site. Decision-making is widely shared among stakeholders particularly in relation to overarching managerial decisions such as financial allocation, budgeting and annual planning.

• Fixed contribution by all participating municipalities allows for improved medium- and long-term financial planning for day-to-day activities as well as for specific projects and programs .

 Ich weiß nicht, warum das gelb markiert ist ? Da müsstest du noch einmal nachfragen

Building community partnerships

Through our relief campaigns and educational programs we built deep partnerships with the local communities. This is critical to achieve our objective of bringing about permanent behavioral change.

 

  • Open communication
  • Building trust
  • Relief campaigns to support those impacted by cyclones

The key takeaway for us to implement a “pilot” project first and build it successfully. This had two benefits :

  • We took the learnings from this and scaled up for the other villages
  • Word of mouth about the success of the pilot helped to build our credibility within the local communities
Title : Environment Academy – an unique education tool for biodiversity education

Green Hope Foundation uses ESD (Education for Sustainable Development) as a transformative tool to bring about behavioral change in local communities, enabling them to learn about their biodiversity, its current state, what the challenges are and how they can mitigate them. The communities we work with have never been to school. There are also language and social barriers, especially with regard to the participation of girls and women in these conservative societies. To circumvent these challenges we use innovative mediums of learnings, such as Art, Music, Dance and Drama to educate the young people in these communities. Since we are youth, this form of peer to peer learning is more effective. 

We utilise the youth of these communities to become the drivers of change mechanism in these communities.

  1. Use of innovative learning tools such as Art, Music, Dance and Drama
  2. Peer to peer communication
  3. Amplifying the role of young people in the community as change makers
  4. Promoting the active participation of young women to lead in decisionmaking and implementation in their biodiversity conservation

These are very traditional and conservative communities. They have been exploited for centuries and this suffering causes them to distrust any form of outside intervention. Our learning was that it takes time to integrate with them, to build trust and thereafter implement our programs. Through this approach, we were able to bring about a transformational behavioral change.

Creating effective partnership and innovation

PREYO team members participated in the training at the Digital Opportunity Trust (DOT) a youth-led movement of daring social innovators where we learned a lot. That’s when the network with different people started to grow and more ideas were coming in. Some people quitted their projects and joined us because of the efforts we invested in promoting our work and innovative ideas.

Partnering with different innovators and people who have resources including machines and those with knowledge on how to run a recycling business. 

We have learned that you can start with an idea and focus on producing plastic flakes but as you get into innovation things change and you come to find the market for something you are targeting may be the same but the trick is you have to add something extra in order to win the market. Also, we have learned that to win the market, fundraising technique, networking, and language communication are very important.

Skilled and talented team members

PREYO team comprises 10 permanent workers and more than 200 temporary workers who are waste pickers, also gender is observed. People involved have different talents and skills, including people with Vocational Trainings, responsible for fabricating the machines. So teamwork has made us take a step further and reducing the cost of production

Sharing of ideas with some people who are interested in what we are doing and could offer to join my company. For example, one member was inspired by what I was doing and he decided to send an application letter. And the good thing was that they were frequently visiting my workplace. So networking has made it easier for building a team. Doing research and participating in events for networking.

We have learned about sharing responsibilities because it reduces costs. For example, we needed TZS 85 million (USD 38000) to purchase the plastic mold injection machine but through teamwork, we have fabricated it for TZS 12 million (USD 5200) and it works perfectly.

RFCx Hardware

RFCx has created project-specific solutions for monitoring biodiversity and detecting illegal activities. Our hardware offerings include the RFCx Guardian and the RFCx Edge, both with specific strengths and goals in mind. 

Guardian: A device which streams acoustic data to the cloud and provides real-time monitoring. Guardians consist of a custom board, weatherproof box, antenna, microphone, and solar panels adapted to collect the light that makes its way through the canopy.

 

Edge: An acoustic logging device that listens for sound from audible into ultrasonic frequencies, and records uncompressed audio to SD cards. They are easy to install and can be configured by an app. They are used for in-depth short-term biodiversity assessments.

Every new project site has challenges, and we have been deploying an entirely new version of the Guardian since October 2020. We have been learning much about some of the nuances of the device. For example, we learned that in European environments we need additional solar panels in order to capture the low winter light. 

Huawei Cloud AI and Tools

Our AI model for chainsaw detections are modified and strengthened with support through our partnership with Huawei, and all data collected in our Huawei-sponsored projects is stored on the Huawei Cloud. Huawei has cooperated with RFCx to develop more accurate intelligent algorithm models based on Huawei's advanced artificial intelligence service (Huawei Cloud AI) and tools (ModelArts) to achieve more accurate identification of illegal forest activity (the sounds of chainsaws, vehicles etc.). In addition, Huawei is helping RFCx build intelligent models that detect and analyze the sounds of fauna, providing information about their habitat, threats, and even life habits, helping local partners protect endangered species.

RFCx's partnership with Huawei, including being granted usage of the Huawei Cloud for data storage and analysis, has enabled us to expand and refine our offerings like never before. Huawei and RFCx have worked together to develop innovative platforms that include equipment collection, storage services, and intelligent analytics.

 

Pursuing strong corporate partnerships, like Huawei, allows us to more efficiently tackle challenges through their support and tools. Huawei has enabled high precision models,which will significantly reduces the rate of alert false positives.