This BB aimed to structure the tasks related to stakeholder engagement and communication through the development of:

I) A Strategy for Public Participation based on:

• Three pillars: identification of stakeholders; engagement activities; and monitoring and evaluation of participation
• A two-way participatory approach: balance between top-down and bottom-up

II) A Communication and Dissemination Plan to set a unified tone and direction so that all activities, tools and materials work in harmony to create a shared vision to raise awareness of the initiative and its results. It also included monitoring of a number of metrics – through various channels and means – to evaluate the overall impact and success of communication and dissemination actions.

Standalone communication and dissemination plans, as well as engagement plans and reports were developed to guide and evaluate each activity implemented. The key messages from these reports were used as web news in order to communicate and report back to the stakeholders.

In the Southeast Pacific pilot, the following engagement activities were implemented:

• Stakeholder meetings, especially for the mapping exercise in the Gulf of Guayaquil
• Institutional workshops at national and regional levels
• Training courses for governmental authorities and sectoral stakeholders

Despite ecosystem health and the services they provide being crucial for the industry, they not always considered sufficiently in tourism development plans and policies. Therefore, ADAPTUR assigned one Technical Adviser to the Ministry of Tourism (SECTUR) and another one to the Ministry of Environment (SEMARNAT) to worked closely together and established cooperation structures which allowed to integrate aspects of biodiversity and climate change into national legislation.

One important result was the new Tourism Programme 2020-2024 PROSECTUR, which represents a major milestone in Mexico´s ambitions to fulfil its Nationally Determined Contributions (NDC) and to integrate ecosystem-based adaptation (EbA) into its sector plans. On the subnational level, one Regional Technical Adviser was also assigned to each of its three project destinations to provide permanent facilitation of local cooperation processes.

By doing this, several subnational policies and development plans which integrate EbA have been developed (e.g., Municipal Climate Plan Puerto Vallarta, Municipal Climate Plan Bahía de Banderas, Urban Development Plan San Miguel de Allende). Recently, policy proposals made by the Congress of Quintana Roo, and the initiative to mainstream the NDC and PROSECTUR goals in sub-national tourism policies have started.

Adaptation to climate change is a complex change and transformation process and needs good cooperation and coordination between the private and public sector who usually have different understandings, priorities, and work cultures. In many cases there is even a history of failed cooperation attempts and an underlying sense of mistrust or prejudice. To overcome those obstacles and to build a strong cooperation structure between its counterparts, ADAPTUR followed the Collective Leadership Model from the Collective Leadership Institute in Potsdam, Germany.

The model understands change as a longer process with several phases and includes key elements from creating a shared vision, building cooperation structures, consolidating agreements, and implementing learning mechanisms. The result was integration of smaller groups of well selected change agents of private, public and social sectors (so called “containers”) who show strong support for the envisioned change, act as first movers and at a later point in time motivate other actors in the sector to join the initiative or movement.

The first step towards the development of a target group specific communication and capacity building strategy was a KAP analysis (knowledge, attitude, practices), which established a baseline, in terms of understanding the private sector´s knowledge about climate change, as well as its attitude towards the topic and the practices already in place. The analysis also included a capacity needs assessment, which served as input for ADAPTUR´s capacity building and training program. The findings were also used to train counterparts, consultants, and project members in better understanding the private sector and to improve their communication skills by using the right words, concepts and messages.

The training program comprised several topics about climate change vulnerability, climate-proof investment, cost-benefit analysis, national/subnational policies related to climate change, EbA solutions, public-private cooperation, financial mechanism, etc.

At the same time, a press campaign was launched in cooperation with local media and journalists. The ADAPTUR website was introduced with regular newsletters, best-practices, case studies and messages from industry leaders. It also contained a resources section with studies, tools and information material.

Traditionally, climate change has been conveyed as an environmental and scientific concept. But since its impact on industries and productive sectors has become more and more apparent, there is an urgent need to better understand the economic dimension of climate change and its financial risk for the decision-making of the private sector.

Translating environmental risks into business risks also helps to draw the private sector's attention. Therefore, the project ADAPTUR performed an economic risk assessment in three of its project destinations to calculate the future costs of climate change for the tourism industry. Additionally, a handbook on climate-proof investment was published, which was developed with inputs and participation of the private sector, especially during the design of methodology. One of the conclusions was that adaptation would be a good investment because by making businesses more resilient to climate change, it is possible to reduce their future costs.

An institutional support is required for the beneficiaries to promote the products they make through this solution, in local, regional and national markets. Since a single farmer cannot meet the quantity demand of the market and the distributors look for bulk quantity, a functioning co-operative has to be formed at the local level. This cooperation serves the purpose of collecting the products, negotiating the price with the distributor, supervising the manufacturing and distributing the profits. 

Various alliances had to be build to ensure the success of the programme. Collaboration was necessarry between the following stakeholders: 

• Local and provincial government and administrative authorities
• Social groups like youth clubs, women groups, agriculture committees
• Forest and land protection committes 
• Local, regional and national private sector businesses 
• Various experts, researchers and scholars in this sector

The main objective of the Portuguese Ocean Satellite Account (OSA) is to provide an economic information system for the sea. The OSA was considered the most appropriate tool to estimate the size and importance of the ocean economy to the Portuguese economy and to obtain information on the structure of production activities related to the ocean.

The OSA privileged the simultaneous treatment of supply and demand. Information was obtained, not only for the production account (output at basic prices, intermediate consumption, Gross Value Added - GVA), but also for relevant economic variables such as household and public administrations consumption, imports and exports. Thus, it was possible to estimate the contribution of the "Ocean" to GVA and national employment. Additionally, an estimate was made for paid and unpaid employment, not only due to its relevance, but also to allow assessing the results plausibility.

By applying the Integrated Input-output Symmetric Matrix System to the main results, it was possible to determine, in addition to the direct effects, the indirect effect of the Ocean Economy activities on the national economy.

The compilation of OSA at NUTS I level allowed having information for Azores and Madeira (islands), illustrating regional differences, namely different output patterns.

The scope of the Ocean Economy, considered in the Portuguese Ocean Satelite Account (OSA), aggregates activities in two main areas: "established activities" and "emerging activities” which, in turn, are divided into groups. It considers nine groups, eight of which correspond to established activities (groups 1 to 8). The last group (group 9) includes new uses and resources of the ocean, which congregates emerging activities (see figure). The adopted criterion for the classification of economic activities as established or emerging obeyed the international logic of maturity level of the markets, namely what is followed in the EU, in the study “Blue Growth” for the purpose of international comparisons.

Overall, we adopted a value chain logic considering, inter alia, the level of industry disaggregation permitted by the National Statistical System. Given this restriction, the methodological option was to consider Maritime and Marine Equipment Services as independent groups, including cross-economic activities in other groups.

Community forestry in Nepal has brought a number of benefits including an increase in income. It has helped to fight against illegal logging by putting clear rules in place on timber access and a strong system of forest monitoring. Community livelihoods have also improved with easier access to firewood and fodder and better health care and energy access, for example through money from ecotourism and subsidies for renewable energy.